Tag Archives: twitter

Do Better

if-youre-bad-on-social-media

Will tools like Facebook, twitter, LinkedIn and a Blog drive thousands of people to your site or to your business? Maybe, maybe not. But that’s not why you’re using them. You’re using them because they are free (from cost but most likely not time) and because you don’t have the big marketing budget for tv, radio, or billboards.

However, just because Facebook, Twitter, etc. are free-ish doesn’t mean you should approach them haphazardly. Think of a restaurant that spends tens of thousands of dollars on remodeling their dining area. New booths, new silverware, new paint, the whole nine yards. But then they cheap out on the menus. There are typos and grammatical errors, and overall it seems as if the owners couldn’t care less about what the menus look like. Patrons might find themselves asking what else the owners don’t care about, like the food.

You can do a million things right every day in your business, but if you’re bad at something as public as social media (or menus) it’ll be noticed more than anything you’ve done well.

Edit: Due to some constructive feedback, I’ve posted a Part II of this blog where I’ve addressed what small business owners can do to be good at Facebook, twitter and blogging. 

Tagged , , , , , , , , ,

Weekend Warriors

weekend-warriors

I don’t tweet and I rarely Facebook over the weekend. That’s because I’m too busy doing life to share it. I’m not being an elitist or anything. It’s just a fact. Like plenty of other people, I save my social media interaction for when I’m at work. The difference is, I get paid to be online and monitoring social sites. Most other people don’t.

The point is, and I’m just throwing this out there, a lot of people aren’t online over the weekend. Those who are may have more time to comment or like or whatever, but that doesn’t mean more people are online. Research seems to prove that engagement is higher over the weekend. But as I write this, at 10am on a Monday, over 30 people are logged into Facebook chat, and the people I’m following on twitter have tweeted over a dozen times in less than 5 minutes.

If I were you, I’d save my meaningful, relavent, transparent, engaging (or whatever buzz word you’re using) content for the work week.

Tagged , , , , ,