A few weeks ago, I went to the Shot Show with a client. Before I get into the tips for a successful
trade show, let me start by saying WOW! The Shot Show was by far the biggest show I’ve attended. I know that shows like CES are bigger (I’ve never been), but this was almost overwhelming.
Anyway, while I was at the Shot Show, I noticed that a lot of the vendors didn’t seem to have a clue as to how to run their booth. Based on that, I thought I’d come up with a list of tips for those who are willing to admit they can use some help.