Tag Archives: restaurant

Hide the Mop Bucket

Your customers are going to be tough on you. You may think it’s personal, you may think it’s unfair. But, as a business owner, you need to accept the fact that your customers are going to judge you, and in some cases, they may not even be nice about it.

Mop bucket on floor in toilet

Here’s a hypothetical situation: you go out to eat to a new restaurant, and It’s your first experience there. The dining room is clean and well-decorated, and the staff is all friendly and professional. The food is served and it’s amazing! Then you look over, and in plain view, next to the hallway to the restroom, is the mop bucket left out in the open. You wonder that if the hallway is left in this condition and you can see it, what about the kitchen you can’t see!?

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Do Better

if-youre-bad-on-social-media

Will tools like Facebook, twitter, LinkedIn and a Blog drive thousands of people to your site or to your business? Maybe, maybe not. But that’s not why you’re using them. You’re using them because they are free (from cost but most likely not time) and because you don’t have the big marketing budget for tv, radio, or billboards.

However, just because Facebook, Twitter, etc. are free-ish doesn’t mean you should approach them haphazardly. Think of a restaurant that spends tens of thousands of dollars on remodeling their dining area. New booths, new silverware, new paint, the whole nine yards. But then they cheap out on the menus. There are typos and grammatical errors, and overall it seems as if the owners couldn’t care less about what the menus look like. Patrons might find themselves asking what else the owners don’t care about, like the food.

You can do a million things right every day in your business, but if you’re bad at something as public as social media (or menus) it’ll be noticed more than anything you’ve done well.

Edit: Due to some constructive feedback, I’ve posted a Part II of this blog where I’ve addressed what small business owners can do to be good at Facebook, twitter and blogging. 

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Having your cake and eating it too

make-your-renovation-worth-it

When it comes to marketing expenses, you can’t expect to spend zero dollars on marketing your business and still expect to set sales records.

Restaurants are a perfect example of this at play in the real world. Understandably, it costs a ridiculous amount of money to start a restaurant. From renovation fees to obtaining licenses, opening a restaurant can be a huge investment. In fact, RestaurantOwner.com did a survey and found the average cost to start a restaurant was $451,966.  It’s no surprise that once an owner is finished spending nearly half a million dollars they’re reluctant to invest anymore into the business.

But that’s just it. You don’t drop half a million into a venture without expecting an eventual return on that investment. Marketing is just a way to protect the investment.

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