When it comes to marketing expenses, you can’t expect to spend zero dollars on marketing your business and still expect to set sales records.
Restaurants are a perfect example of this at play in the real world. Understandably, it costs a ridiculous amount of money to start a restaurant. From renovation fees to obtaining licenses, opening a restaurant can be a huge investment. In fact, RestaurantOwner.com did a survey and found the average cost to start a restaurant was $451,966. It’s no surprise that once an owner is finished spending nearly half a million dollars they’re reluctant to invest anymore into the business.
But that’s just it. You don’t drop half a million into a venture without expecting an eventual return on that investment. Marketing is just a way to protect the investment.