Tag Archives: online

The Pendulum Swings

I used to be a deal shopper. I’d spend hours researching the best deal, most likely only shopping online. I’d make a purchase from a nondescript online store. A few weeks later (I was too cheap to pay overnight shipping), my purchase would show up conveniently at my door.

All this was great, except for one thing. An absolute lack of customer service. I enthusiastically bought CD’s (CD’s!!!) online from CDnow.com and thought it was efficient that I wasn’t hassled by brick and mortar employees asking me, “Can I help you?”

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Living in a Bubble

we-live-in-a-tech-bubble

I have been living in a bubble. Because I have been working in marketing (and sales) the past seven years, I have been surrounded by people (other than some of my clients) that are tech savvy. In a way, I’ve been inoculated from the real world. Only until recently did I realize that there are still people who don’t use computers. Ever. Or who don’t have a smart phone. I know it was probably a naive state of mind, but my peer group had me thinking we truly were living in a digital age and that everyone was participating.

What has shocked me more than the realization that not everyone is online, is that a lot of these folks don’t care! The world is rapidly changing and evolving, information and entertainment are being aggregated and housed online, and communication is easier (and in the case of texting, less human) than ever before. And still, these people are uninterested. Some are scared, sure, and that prevents them from embracing technology. But the apparent majority just don’t see the need.

This just blows my mind. Not because I think everyone should drop what they’re doing and rush out to buy a computer or smart phone. Not because I think technology is the answer to everything. But because eventually all cell phones will be smart phones. Because Apple is currently working on a flexible screen, which perpetuates the idea that computers will be on everything. And because almost every new car comes with a “navi.”

I’m not passing judgement on these folks, or even suggesting that they should do anything to change. I guess I’m just reflecting on myself and wondering if, despite practically being raised on the Internet and cell phones, will there ever come a point where I just don’t care either? Technology won’t stop evolving, but I might. At what point will I decide to stop embracing the next big thing?

I’ve also had to evaluate how I communicate and engage new people. It’s absurd and presumptuous for me to assume that they care as much about the internet, computers, or smart phones as I do – or that they use them. In order for me to be a successful marketer and communicator, I need to consider my audience and make sure I’m doing an adequate job of delivering my message.

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