This morning, I’m working on building a marketing team for a church. I’ve been staring at blank emails trying to figure out how to get others to buy in, without sounding lame.
But that’s the trick right? How do you get others excited about something they might have no interest in being excited about?
The answer is something that looks you in the face every time you’re on Facebook or Twitter: transparency and authenticity. Good social media content is transparent and is written by and sounds like a human.
So, in trying to recruit a team, I’m honest about my intentions, their expected time commitment, as well as my level of enthusiasm. Additionally, I write it in my real tone of voice. Nothing made up or contrived. Just transparent and real.