Everything has an expiration date, well except maybe true love and Jesus. Your job is to be prepared for the time when your marketing and/or sales efforts expire.
Whether it’s Facebook or LinkedIn, certain tools you use to help grow your business will no longer be effective. However, instead of holding on to those tools like their precious resources, you should have a succession plan in place.
What does a succession plan look like? It’s really just a marketing plan. Understanding your company, your target, and your why, will give you the foundation you need to be successful marketing on whichever platform makes sense for your business.
Having this solid marketing foundation will help your business adapt to any changes in the marketing sphere. The key is to always be paying attention to where your target spends their time. So, understanding your target becomes invaluable. Once you truly understand your target demographic, you can easily move channels with them.