Tag Archives: google

The Best Business and Marketing Tips Ever

So, maybe not the best business and marketing tips ever. But certainly very good tips. And most likely the best tips you are reading right this very moment.

1. Have a pretty URL (web address)

I know that it is becoming harder and harder to buy the perfect URL (MyExactBusinessName.com), but that shouldn’t keep you from getting close (MyExactBusinessName+City.com). I’m also a believer in avoiding the .net and .biz whenever possible. Consumers expect to see .com. They expect to see your business name in the URL.

Bonus tip: spell out your business name. No abbreviations. Potential customers don’t know how you’ve chosen to abbreviate your business name.

2. Get a professional email

If you have purchased your URL, you can get a professional looking email for very little cost. Google Apps for Work costs less than $5/month for a professional email.

What do I mean by this? I mean [email protected]. Having @gmail, @outlook, @yahoo, @aol, or @hotmail as your business email is not very professional.

3. Keep track of all your passwords

There are software programs that will help you generate random passwords. These programs also save and organize your passwords. One such program, 1Password, lets you generate random passwords for all your accounts while only needing to remember one password.

At a minimum, you could keep a spreadsheet of all your business accounts and passwords. I do that, however, I have the Excel spreadsheet encrypted with a  password.

4. Not good at marketing? Outsource.

Not everyone that runs a small business is a marketing guru. In fact, very few are. That’s ok. As I always say, there are people great at baking cupcakes, but terrible at selling them. You don’t have to wear every hat and do everything for your business.

Outsourcing your marketing doesn’t have to be expensive, nor does it have to be outsourced overseas. You might know of outsourcing marketing in terms of advertising agencies, PR firms, marketing agencies, design agencies, etc.

Finding a firm (shameless plug: like Tinderbox Consulting) to handle your marketing, can make life just a little easier. And hopefully, drive some more sales too.

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Do Better Part II

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Part I received some (well deserved) criticism for identifying a problem without providing solutions. So, here are a few quick tips to help small business owners do better when it comes to social media and blogging.

Tip #1: Post frequently. Here is a simple set of guidelines to follow (at a minimum):
Facebook: Post at least 1x daily, Monday through Friday.
Twitter: Post at least 3x daily, Monday through Friday.
Blog: Post a blog at least 1x weekly, preferably on a weekday.

Tip #2: Post quality content. Don’t be in such a hurry to post frequently that you throw up garbage. Think of ways to add value to your customers’ lives. It doesn’t have to be groundbreaking, just useful.

Tip #3: Fill out all the information. Facebook, more than other sites, provides several places to put company information. Fill out every bit of it. Then do this on every other site your company is on.

Tip #4: If you don’t know, ask. If you don’t know what kind of content will add value to your customers, ask them. I promise they’ll tell you. If you don’t know how to use Facebook or Twitter, Google it or consult with an expert. The internet makes it more embarrassing and difficult than ever to use the excuse, “I don’t know.” You can’t just throw up your hands and go home. So, ask. The answers are there just waiting to be found.

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“I’m thinking about starting an Online Directory”

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Just met another person looking to start an online directory. I didn’t want to be rude or anything, but I looked at him and simply asked, “why?”

I think to myself, has he never heard of Google? Or Angie’s List? Or Yelp!? Or for you 25 percenters, Bing? Why would you ever try to start an online directory when Google has become a verb!? In order for an online directory to work, you have to have traffic: visits, hits, return users. While not an online directory, Google is essentially a phone book.

So, he gives me his pitch, “Free business directory, free business network, free referral system, and we’ll give you a free website.” Again I asked, “why?” Thinking, I have a website already.

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