Tag Archives: entrepreneur

Taking Care of Business

What do you consider to be marketing? When you tell your friends and family that you’re starting a new business? When you open for business and there’s a write-up in the local business journal?

Many things small business owners and entrepreneurs do are considered marketing. It’s just that, all too often, they don’t realize or consider that what they are doing is actually marketing, so they don’t do them well. They don’t develop a good pitch for their business. They don’t send a press release to announce their grand opening.

Even the sign on your door is considered marketing. I’m not talking about the sign on the street that you paid umpteen thousand dollars to have put up. I’m talking about the sign you hand wrote in sharpie on a neon green piece of paper and taped to the front door of your retail location to display the store hours. This is marketing! Those afterthought things we do as small business owners and entrepreneurs are, in fact, marketing. If we don’t do them well, we aren’t taking care of business. Our business.

Tinderbox Consulting

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Never Get a Case of the Mondays Again

Do you hate Mondays? Do you find yourself saying, on a weekly basis, that you have a case of the Mondays?

There are two simple cures.

The first, quit your job and find a job doing something that you love.

Or, the second cure, start your own company doing something that you love.

It may be trite, but life is too short to waste away at a job you despise. If you truly love something – fishing, hunting, snowboarding, skiing, video games, music, arts & crafts – I promise you can find a way to do it for a living. Write it down as a goal (or as a prayer) and meditate on it daily. You can’t just meditate on it, you have to take action as well. You have to move in that direction.

In the meantime, try on a little positivity. There are things to consider. At least you have a job, and although it’s not your dream job, it’s paying the bills. And, it’s only a temporary gig until you discover what it is you want to do from now on.

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Do something, do nothing, but don’t do anything

Anyone can do anything. Seriously.

It takes guts to do something. In some cases, it takes guts (or stubbornness) to do nothing. But to do anything doesn’t take anything at all.

Starting my own business was one of the scariest things I’ve ever done. And honestly, it was the biggest step in faith I’ve taken to date. But I had to do something, because no one wanted to hire me.

That’s the point though. I was trying to work for someone else, anyone else. At that point, I would have done anything, and that would’ve been wrong.

Instead, I took a step and a leap and ended up more satisfied, career wise, than I’ve ever been.

Each choice affords you the opportunity to do something, or to do nothing. You’ll get in the most trouble if you do anything.

 

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