Tag Archives: communication

The Bait and Switch Follow on Twitter

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The bait and switch method on Twitter doesn’t build your brand, but it does do a great job of destroying your character.

Let’s define this for clarity. A Bait and Switch Follower is a person or brand that follows you on Twitter. However, once you follow back they unfollow you. The strategy here is to grow their own followers while keeping the accounts they follow at a smaller number. This would give the illusion that this person or brand is popular, as well as exclusive: they only follow back prestigious accounts.

If you’re a pastor, a blogger, a writer, a CEO or a general good person, this method is embarrassing. You aren’t building trust, brand equity, favor or loyalty, you’re just building followers. What’s more important to you, growing followers or growing your business?

I believe in reciprocity on Twitter. If someone follows me and I appreciate their content, I typically follow back. I then monitor my followers fairly closely with Commun.it. Using Commun.it allows me to see who continued to follow me after I followed them back.

There’s no fast way to the top when it comes to social media. Buying followers or likes, bait and switch following strategies, they are all fools gold. The only real way to grow your social channels is through quality content, real engagement, and a solid strategy for growing followers and likes.

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Why Does Tinderbox Exist?

Companies, heck even people, need a mission. Most companies and organizations operate from a mission statement, vision statement, or beliefs statement.

According to Wikipedia, a mission statement “is a statement of the purpose of a company, organization or person; its reason for existing; a written declaration of an organization’s core purpose and focus that normally remains unchanged over time.”Our mission statement follows a formula borrowed from Simon Sinek, often referred to as a WHY Statement. To create the WHY Statement, a paragraph is constructed using three elements: why an organization exists, how the organization does what it does, and what the organization does.

At Tinderbox Consulting, we believe we can serve God by serving others. We use a philosophy called the campsite rule, leave everyone in better shape than we found them. Much like you would a campsite after a weekend of camping. This is done by working diligently to serve our clients and put them in a better marketing position than when we found them. Creating a marketing plan is one thing. Executing said plan is quite another thing. This is how we operate. Create and execute marketing plans, and leave our clients in better shape than we found them.

Tinderbox WHY

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12 Degrees… (The Devil is in the Details)

I had a pretty awesome math teacher when I was in high school in Chewelah, WA. She made math accessible and… dare I say fun. This teacher was also known to host the occasional foreign exchange student.

One year, she was getting an exchange student from an Eastern European country. While this student was planning and packing, he called and asked my teacher about the weather. She promptly replied that it can get cold in our area, sometimes even down to 10-12 degrees during the winter.

A few weeks later the exchange student showed up. A few weeks after that winter showed up as well, along with the snow and cold. Inconveniently, the exchange student hadn’t brought anything warmer than a sweatshirt. Turns out, he was thinking 12° celsius, which is just about 50° fahrenheit, and definitely not 12° fahrenheit.

Neither of them thought to ask about the temperature conversion, or more importantly, whether the other person was thinking in terms of celsius or fahrenheit.

It’s important to occasionally ask yourself, “what am I saying, what do I think I’m saying, and what do people really think I’m saying?” Each question is different. As a brand or business, asking these questions should be routine.

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