Tag Archives: church

Lessons Learned from Church Name Tags

Have you ever been to a church where all the (regular) congregation members had on name tags? Did you have a name tag too? If not, did they offer you a ‘Guest’ tag?

1428915_19697637I was at a large meeting the other day, and as name tags and Sharpies were going around for us, someone mentioned that her church has name tags for everyone. My first thought: that church has name tags for everyone except for first timers. My second thought was a question: how many times does someone have to attend before they are given a name tag?

In this situation, name tags equal exclusivity. Even if that’s not the message this church intends to send, it’s the message that’s likely being received. If I was new to church and the whole God thing, I’d be freaked out if the church I decided to visit was full of people wearing name tags. I’d be even more freaked if they wanted me to wear a ‘Guest’ name tag.

Does your business unintentionally create exclusivity? If exclusivity is created intentionally, that’s one thing. But if you’re a small business, you probably can’t afford to be exclusive. You definitely can’t afford to create barriers for new customers. Entry – to your website, or your brick and mortar location, or your LinkedIn group – should be easy and with as few barriers as possible.

Otherwise, it may seem like you’re just another social clique.

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How to Get Buy In

This morning, I’m working on building a marketing team for a church. I’ve been staring at blank emails trying to figure out how to get others to buy in, without sounding lame.

But that’s the trick right? How do you get others excited about something they might have no interest in being excited about?

The answer is something that looks you in the face every time you’re on Facebook or Twitter: transparency and authenticity. Good social media content is transparent and is written by and sounds like a human.

So, in trying to recruit a team, I’m honest about my intentions, their expected time commitment, as well as my level of enthusiasm. Additionally, I write it in my real tone of voice. Nothing made up or contrived. Just transparent and real.

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