Tag Archives: Cell phones

Texting affords people the opportunity to be flakey

There’s a simple concept that sometimes I struggle with: do what you say you’re going to do, when you say you’re going to do it. Doing what you said you were going to do, when you said you would do it is the easiest way to earn trust. To help combat my inability to do this, I started writing everything down on a white pad.

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Cell phone cameras, social media, and your next big event…

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Social media and cell phones offer a unique opportunity for people to share, in real time, pictures while attending an event.

The awesomeness of this, especially for the event producers, is that pictures typically capture so much more attention on social sites than just a status update or basic tweet.

But there’s something to be aware of if you are an event producer. You should be allowing attendees access and freedom to take pictures throughout the entire event, conference, workshop, or forum. Trust me, you want them to.

But allowance isn’t enough, they should feel comfortable to move around, get close to the stage or speaker(s) so they can take really intimate shots. Because as Chelsie Hadden so unintentionally wisely pointed out at a recent tweetup, “There’s a difference between ‘hi, I’m here’ pictures and ‘this is an awesome shot’.” Your event wants the awesome shot.

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Living in a Bubble

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I have been living in a bubble. Because I have been working in marketing (and sales) the past seven years, I have been surrounded by people (other than some of my clients) that are tech savvy. In a way, I’ve been inoculated from the real world. Only until recently did I realize that there are still people who don’t use computers. Ever. Or who don’t have a smart phone. I know it was probably a naive state of mind, but my peer group had me thinking we truly were living in a digital age and that everyone was participating.

What has shocked me more than the realization that not everyone is online, is that a lot of these folks don’t care! The world is rapidly changing and evolving, information and entertainment are being aggregated and housed online, and communication is easier (and in the case of texting, less human) than ever before. And still, these people are uninterested. Some are scared, sure, and that prevents them from embracing technology. But the apparent majority just don’t see the need.

This just blows my mind. Not because I think everyone should drop what they’re doing and rush out to buy a computer or smart phone. Not because I think technology is the answer to everything. But because eventually all cell phones will be smart phones. Because Apple is currently working on a flexible screen, which perpetuates the idea that computers will be on everything. And because almost every new car comes with a “navi.”

I’m not passing judgement on these folks, or even suggesting that they should do anything to change. I guess I’m just reflecting on myself and wondering if, despite practically being raised on the Internet and cell phones, will there ever come a point where I just don’t care either? Technology won’t stop evolving, but I might. At what point will I decide to stop embracing the next big thing?

I’ve also had to evaluate how I communicate and engage new people. It’s absurd and presumptuous for me to assume that they care as much about the internet, computers, or smart phones as I do – or that they use them. In order for me to be a successful marketer and communicator, I need to consider my audience and make sure I’m doing an adequate job of delivering my message.

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