Please, pretty please, stop selling to me like it’s 1988. Don’t grease your hair back, don’t be slick, don’t be quick, and don’t lead with a deal. Above all else, please don’t lead with a deal. Because if you lead with a deal, is it really a deal?
There are plenty of experts already leading conversations on this subject and I don’t have anything original to add. Except this plea. Even if your salesperson is a commercial or a Facebook post, if they are anything but sincere or honest we’ll see right through it. Some people might buy your product or service, but not as many if you had just been real.
To paraphrase Gitomer, I don’t want to be sold, but I certainly want to buy. All you have to do is figure out why I want to buy.