Category Archives: social media

#Spokane #BeersUp (a tweetup)

Tweetups aren’t anything new. Still, not everyone understands what a tweetup is. Wiktionary defines a tweetup as “a real-life meeting organised on the social networking web site Twitter.”

So, the idea is to take online relationships and move them to offline interactions. Putting faces to names, that sort of thing.

There are several great, local tweetups in Spokane. #SpoCT, a coffee tweetup, and #SpoWT, a wine tweetup, to name a few.

I started #Spokane #BeersUp for the simple reason that I like networking and I like beer. That doesn’t make me a drunk or anything, just like enjoying soda doesn’t make someone a glutton.

Anyway, a new friend, John, wrote a blog about #Spokane #BeersUp that you should check out. That is all.

Tagged , , , , , , , , ,

Stories

you-want-to-leave-your-customers-happy-or-satisfied-they-read-your-story-they-are-trusting-you-not-to-waste-their-time-waste-their-time-and-they-wont-trust-you-again

My wife is brilliant:

“I think people like reading stories, as long as it doesn’t turn out to be a waste of time. You want to leave them happy and/or satisfied that they spent time reading your story (blog, status update, tweet, etc.).  They are reading it trusting that you aren’t wasting their time.  If you waste their time this round, they may never return.  Just my two-cents.”

Thanks Natalie!

Tagged , , , , , ,

Cell phone cameras, social media, and your next big event…

allow-your-event-goers-to-get-the

Social media and cell phones offer a unique opportunity for people to share, in real time, pictures while attending an event.

The awesomeness of this, especially for the event producers, is that pictures typically capture so much more attention on social sites than just a status update or basic tweet.

But there’s something to be aware of if you are an event producer. You should be allowing attendees access and freedom to take pictures throughout the entire event, conference, workshop, or forum. Trust me, you want them to.

But allowance isn’t enough, they should feel comfortable to move around, get close to the stage or speaker(s) so they can take really intimate shots. Because as Chelsie Hadden so unintentionally wisely pointed out at a recent tweetup, “There’s a difference between ‘hi, I’m here’ pictures and ‘this is an awesome shot’.” Your event wants the awesome shot.

Tagged , , , , , , , , , , , , , , ,

Do Better Part II

do-better-pt-2

Part I received some (well deserved) criticism for identifying a problem without providing solutions. So, here are a few quick tips to help small business owners do better when it comes to social media and blogging.

Tip #1: Post frequently. Here is a simple set of guidelines to follow (at a minimum):
Facebook: Post at least 1x daily, Monday through Friday.
Twitter: Post at least 3x daily, Monday through Friday.
Blog: Post a blog at least 1x weekly, preferably on a weekday.

Tip #2: Post quality content. Don’t be in such a hurry to post frequently that you throw up garbage. Think of ways to add value to your customers’ lives. It doesn’t have to be groundbreaking, just useful.

Tip #3: Fill out all the information. Facebook, more than other sites, provides several places to put company information. Fill out every bit of it. Then do this on every other site your company is on.

Tip #4: If you don’t know, ask. If you don’t know what kind of content will add value to your customers, ask them. I promise they’ll tell you. If you don’t know how to use Facebook or Twitter, Google it or consult with an expert. The internet makes it more embarrassing and difficult than ever to use the excuse, “I don’t know.” You can’t just throw up your hands and go home. So, ask. The answers are there just waiting to be found.

Tagged , , , , , , , ,

Do Better

if-youre-bad-on-social-media

Will tools like Facebook, twitter, LinkedIn and a Blog drive thousands of people to your site or to your business? Maybe, maybe not. But that’s not why you’re using them. You’re using them because they are free (from cost but most likely not time) and because you don’t have the big marketing budget for tv, radio, or billboards.

However, just because Facebook, Twitter, etc. are free-ish doesn’t mean you should approach them haphazardly. Think of a restaurant that spends tens of thousands of dollars on remodeling their dining area. New booths, new silverware, new paint, the whole nine yards. But then they cheap out on the menus. There are typos and grammatical errors, and overall it seems as if the owners couldn’t care less about what the menus look like. Patrons might find themselves asking what else the owners don’t care about, like the food.

You can do a million things right every day in your business, but if you’re bad at something as public as social media (or menus) it’ll be noticed more than anything you’ve done well.

Edit: Due to some constructive feedback, I’ve posted a Part II of this blog where I’ve addressed what small business owners can do to be good at Facebook, twitter and blogging. 

Tagged , , , , , , , , ,

Having your cake and eating it too

make-your-renovation-worth-it

When it comes to marketing expenses, you can’t expect to spend zero dollars on marketing your business and still expect to set sales records.

Restaurants are a perfect example of this at play in the real world. Understandably, it costs a ridiculous amount of money to start a restaurant. From renovation fees to obtaining licenses, opening a restaurant can be a huge investment. In fact, RestaurantOwner.com did a survey and found the average cost to start a restaurant was $451,966.  It’s no surprise that once an owner is finished spending nearly half a million dollars they’re reluctant to invest anymore into the business.

But that’s just it. You don’t drop half a million into a venture without expecting an eventual return on that investment. Marketing is just a way to protect the investment.

Continue reading

Tagged , , ,

Weekend Warriors

weekend-warriors

I don’t tweet and I rarely Facebook over the weekend. That’s because I’m too busy doing life to share it. I’m not being an elitist or anything. It’s just a fact. Like plenty of other people, I save my social media interaction for when I’m at work. The difference is, I get paid to be online and monitoring social sites. Most other people don’t.

The point is, and I’m just throwing this out there, a lot of people aren’t online over the weekend. Those who are may have more time to comment or like or whatever, but that doesn’t mean more people are online. Research seems to prove that engagement is higher over the weekend. But as I write this, at 10am on a Monday, over 30 people are logged into Facebook chat, and the people I’m following on twitter have tweeted over a dozen times in less than 5 minutes.

If I were you, I’d save my meaningful, relavent, transparent, engaging (or whatever buzz word you’re using) content for the work week.

Tagged , , , , ,

You don’t know what you’re doing

I try to be up to speed on social networking. Sometimes, I even present a seminar or speak at a conference. But I’m not an expert. Know why? Because the second I say I’m an expert, Facebook will make a monumental change overnight (Timeline) and if I didn’t know about it or I don’t know everything about it, I get egg on my face. That said, I know more about social media than the average bear.

Continue reading

Tagged , , , ,

Public Speaking

In college at Western Washington University I was an Instructor’s Assistant (IA) for the Communications 101 class. The class was about learning to speak in public. Think Toastmasters but for college kids. I taught the class with a parter for one quarter, then solo for two quarters. After that, I taught the IA’s how to be IA’s. I loved the experience, and as a result, I learned to truly love public speaking.

Since then, I’ve spoken publicly as often as I can. Thankfully, I’ve had plenty of opportunities to present and speak publicly during my career.

Continue reading

Tagged , , ,