Category Archives: social media

A Quick Thought on Blogs

Blogs don't have to be scary.

Blogs don’t have to be scary. They don’t have to be long or long-winded. They don’t have to lecture or be too nice. And blogs certainly don’t have to be time consuming.

Seth Godin writes about a blog a day. Most are about a paragraph long. And most of his blogs are good.

That’s the key to writing blogs. They just have to be good. They have to add value to someone’s life.

Oh, and they don’t have to be for everyone.

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The Bait and Switch Follow on Twitter

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The bait and switch method on Twitter doesn’t build your brand, but it does do a great job of destroying your character.

Let’s define this for clarity. A Bait and Switch Follower is a person or brand that follows you on Twitter. However, once you follow back they unfollow you. The strategy here is to grow their own followers while keeping the accounts they follow at a smaller number. This would give the illusion that this person or brand is popular, as well as exclusive: they only follow back prestigious accounts.

If you’re a pastor, a blogger, a writer, a CEO or a general good person, this method is embarrassing. You aren’t building trust, brand equity, favor or loyalty, you’re just building followers. What’s more important to you, growing followers or growing your business?

I believe in reciprocity on Twitter. If someone follows me and I appreciate their content, I typically follow back. I then monitor my followers fairly closely with Commun.it. Using Commun.it allows me to see who continued to follow me after I followed them back.

There’s no fast way to the top when it comes to social media. Buying followers or likes, bait and switch following strategies, they are all fools gold. The only real way to grow your social channels is through quality content, real engagement, and a solid strategy for growing followers and likes.

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Why I need #SpoBU

Social media has a tendency to drive a wedge between people and, well, other people. It’s why tweetups are a thing. I can be social on social media all day long, but that’s not an adequate replacement for real human interaction. It’s just not.

After attending several #SpoCT’s, and enjoying them, I thought it would be fun to start a tweetup centered around craft beer. So I did. And I called it #Spokane #BeersUp, which was a clunky if not effective name. After a while, it was condensed to simply #SpoBU.

The point is, I need to be social beyond business meetings. #SpoBU gives me an excuse to hang out with a few friends and enjoy a cold one. I need #SpoBu.

Wednesdays 4-6 pm (1)

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How Etiquette and Manners Can Elevate You

In a world full of crassness, vulgarity, hyper-sexuality, insensitivity, bullying, criticalness and crudeness, how can you expect your tweets, posts, blogs, or other brand messages to stand out? As a marketer or small business owner with something to say, how can you make sure your voice is heard?

You could take a short cut via a crude joke, rude humor or by being intensely critical. Or, you could be polite, avoid swearing, and say thank you.

These (online) times are filled with overreactions, hyperbole and superlatives. One way to stand out is to be truly awesome and inspirational. It won’t be easy – read my blog and you’ll see I don’t always get it right- and it won’t happen overnight. As much as we’d all love to be an overnight success, that’s not really what we’re doing here, right? As marketers and small business owners, we’re looking for sustainability and credibility, for a model of doing things that ensures long term success.

 

Negatives Positives Computer Keys Showing Plus And Minus Alternatives Analysis And Decisions

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They say before you start a war…

…you better know what you’re fighting for.

When you correct someone’s grammar on twitter, what are you fighting for?

What are you fighting for when you slam a business on Facebook?

When you gossip or spread rumors (and I’m great at both), what’s your war?

Twitter

Actual tweet. Possibly starting a war.

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The Small Business Express Podcast

image001A few weeks ago, I was blessed to be the first guest interview on the podcast The Small Business Express. My friend Mike Monroe, along with Gary Shouldis, are packing the podcasts full of great information for small business owners. Definitely worth downloading, and the best part is that the podcasts are free.

The topic for the particular podcast is how to have success on Twitter in 15 minutes a day. My favorite part is Mike’s disclaimer when introducing me, “..he is a very fast talker, for those of you that have never spoken with Josh or don’t know Josh. But definitely worth listening to cause he packed a lot of really great information in very short period of time.”

I feel very honored to have be interviewed by these two gentlemen.

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No Magic Pills

There are very few magic pills in marketing. Marketing your business, like anything else, comes with almost no guarantees.

Social media is often viewed as a magic pill – a fix everything marketing solution that will magically bring in customers. Social sites like Facebook and Twitter have done a lot of good, and in some ways, leveraged the playing field for small businesses. Still, they aren’t guaranteed.

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Tough Love

Editor’s Note: This is a pretty heavy handed post from me, but what I describe here happens a lot and hurts a lot of small businesses. 

Having a social media account that you don’t update – or worse yet, that you don’t use anymore – is like locking up your business at the end of the day but leaving the open sign on.

Unsuspecting customers walk to the doors expecting you to be open and find the doors are locked. You may not think it’s that serious, but nowadays, a large percentage of people are making decisions based on what they find online.

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Poke the Bear

Sometimes temptation can get the best of us. You may eat one too many cookies, or speed to avoid being late, or hit the snooze button one too many times. None of those are particularly serious temptations, but as the saying goes, a butterfly flaps its wings…

Social media sites offer a daily temptation – the opportunity to call somebody out. Perhaps someone tweets a typo. If you manage a brand page, maybe a disgruntled customer wrongly accuses your company publicly. Or, maybe a friend posts an opinion that is just wrong (at least, according to you).

Right or wrong, calling someone out on a social media site is rarely a good idea. Don’t believe me? Think of politicians. Do you applaud a candidate more when they openly and aggressively bash an opponent?

Even if you are right, pointing out that someone else is wrong doesn’t elevate your position with followers. It doesn’t make you a leader. All it does is pick a fight, and poke the bear.

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The Pendulum Swings

I used to be a deal shopper. I’d spend hours researching the best deal, most likely only shopping online. I’d make a purchase from a nondescript online store. A few weeks later (I was too cheap to pay overnight shipping), my purchase would show up conveniently at my door.

All this was great, except for one thing. An absolute lack of customer service. I enthusiastically bought CD’s (CD’s!!!) online from CDnow.com and thought it was efficient that I wasn’t hassled by brick and mortar employees asking me, “Can I help you?”

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