Category Archives: Entrepreneur

Who Started This?

I didn’t start Tinderbox Consulting.

I believe in God. I am a Christ Follower. Three years ago, when I found myself unemployed (again), I was determined to get another “real job.” God had different plans.

Because I listened and obeyed God, because I had faith in his plan for me, Tinderbox began. And because God is so good – despite my faults – Tinderbox remains, three years later.

We didn't start the fire.

It’s also how I can be at peace, even when the business waters are rough. And why I can’t rest when a client isn’t satisfied. I feel compelled by a greater mission: to serve God by serving others. Being mission driven means I can be confident God will bring in more clients, and that I’ll find new opportunities to serve existing clients. It also means I’m responsible to apologize when I mess up with a client.

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The One Thing Starbucks Never Does

The one things Starbucks never does is ask me to leave if I am there just to enjoy the free wifi. I can set up shop for twenty minutes or three hours and never order a coffee, Frappucino or Chicken Artichoke Panini on Ancient Grain Flatbread.

The One Thing Starbucks Never Does

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Pinch vs. Punch

The difference between a pinch and a punch is as simple as preparedness. Being prepared for obstacles and setbacks means that your business will feel a pinch, rather than a punch.

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Do you have a client(s) that makes up more than 25% of your revenue? If so, losing one would be a gut punch to your bottom line. If each client took up no more than 15%, that punch would be a pinch. Uncomfortable, but not impossible to overcome.

In the personal finances realm, this is called rainy day funds or emergency fund. In the business realm, it’s called being smart.

Action Steps:

  • Know your business and where you make your money.

  • You’ve heard the saying “hope for the best, plan for the worst.” I prefer to plan for the best, be ready for the worst.

  • Make a plan to avoid being – or move away from being – beholden to single or limited sources of revenue (clients). A golden goose is great, for a season, but being ready for the day the goose flies, is greater.

  • Be flexible and nimble.

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Save Time and Do Less

The folks over at WeWork have put together a great blog post that features seven tricks and tips to save time by doing less. It’s a great article on productivity, especially as it concerns being efficient.

My favorite tip – although they are all excellent – concerns the delegation of certain tasks. From the blog post:

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Taking Care of Business

What do you consider to be marketing? When you tell your friends and family that you’re starting a new business? When you open for business and there’s a write-up in the local business journal?

Many things small business owners and entrepreneurs do are considered marketing. It’s just that, all too often, they don’t realize or consider that what they are doing is actually marketing, so they don’t do them well. They don’t develop a good pitch for their business. They don’t send a press release to announce their grand opening.

Even the sign on your door is considered marketing. I’m not talking about the sign on the street that you paid umpteen thousand dollars to have put up. I’m talking about the sign you hand wrote in sharpie on a neon green piece of paper and taped to the front door of your retail location to display the store hours. This is marketing! Those afterthought things we do as small business owners and entrepreneurs are, in fact, marketing. If we don’t do them well, we aren’t taking care of business. Our business.

Tinderbox Consulting

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