In a world full of crassness, vulgarity, hyper-sexuality, insensitivity, bullying, criticalness and crudeness, how can you expect your tweets, posts, blogs, or other brand messages to stand out? As a marketer or small business owner with something to say, how can you make sure your voice is heard?
You could take a short cut via a crude joke, rude humor or by being intensely critical. Or, you could be polite, avoid swearing, and say thank you.
These (online) times are filled with overreactions, hyperbole and superlatives. One way to stand out is to be truly awesome and inspirational. It won’t be easy – read my blog and you’ll see I don’t always get it right- and it won’t happen overnight. As much as we’d all love to be an overnight success, that’s not really what we’re doing here, right? As marketers and small business owners, we’re looking for sustainability and credibility, for a model of doing things that ensures long term success.