Monthly Archives: July 2015

Why I need #SpoBU

Social media has a tendency to drive a wedge between people and, well, other people. It’s why tweetups are a thing. I can be social on social media all day long, but that’s not an adequate replacement for real human interaction. It’s just not.

After attending several #SpoCT’s, and enjoying them, I thought it would be fun to start a tweetup centered around craft beer. So I did. And I called it #Spokane #BeersUp, which was a clunky if not effective name. After a while, it was condensed to simply #SpoBU.

The point is, I need to be social beyond business meetings. #SpoBU gives me an excuse to hang out with a few friends and enjoy a cold one. I need #SpoBu.

Wednesdays 4-6 pm (1)

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Why Does Tinderbox Exist?

Companies, heck even people, need a mission. Most companies and organizations operate from a mission statement, vision statement, or beliefs statement.

According to Wikipedia, a mission statement “is a statement of the purpose of a company, organization or person; its reason for existing; a written declaration of an organization’s core purpose and focus that normally remains unchanged over time.”Our mission statement follows a formula borrowed from Simon Sinek, often referred to as a WHY Statement. To create the WHY Statement, a paragraph is constructed using three elements: why an organization exists, how the organization does what it does, and what the organization does.

At Tinderbox Consulting, we believe we can serve God by serving others. We use a philosophy called the campsite rule, leave everyone in better shape than we found them. Much like you would a campsite after a weekend of camping. This is done by working diligently to serve our clients and put them in a better marketing position than when we found them. Creating a marketing plan is one thing. Executing said plan is quite another thing. This is how we operate. Create and execute marketing plans, and leave our clients in better shape than we found them.

Tinderbox WHY

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