No Magic Pills

There are very few magic pills in marketing. Marketing your business, like anything else, comes with almost no guarantees.

Social media is often viewed as a magic pill – a fix everything marketing solution that will magically bring in customers. Social sites like Facebook and Twitter have done a lot of good, and in some ways, leveraged the playing field for small businesses. Still, they aren’t guaranteed.

A marketing plan is way of hedging your bets. Although it comes with no guarantees, a marketing plan helps identify who you are as a business, what your story is (or should be), and assists in identifying possible tactics for marketing your business. A well crafted marketing plan is as close as you can get to a sure thing, a magic pill.

Creating a marketing plan and mapping out tactics may not magically bring in customers right away, but I promise it won’t hurt your business.

Here are a few tips for creating a marketing plan:

1. With some research you can draft a marketing plan all on your own. Just make sure you start with a good template and that you’re honest with yourself about your business.
2. Marketing plan templates can be found online, however, resources like SCORE also have templates. They also have counselors you can work with for free to help you with your marketing plan.
3. If you don’t feel you have the time to do the research or meet with a SCORE counselor, you can hire a firm to help you draft your marketing plan. Shop around though, more expensive doesn’t always mean better.

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