Monthly Archives: October 2013

No Magic Pills

There are very few magic pills in marketing. Marketing your business, like anything else, comes with almost no guarantees.

Social media is often viewed as a magic pill – a fix everything marketing solution that will magically bring in customers. Social sites like Facebook and Twitter have done a lot of good, and in some ways, leveraged the playing field for small businesses. Still, they aren’t guaranteed.

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For the sake of clarity…

Just because someone writes a blog offering advice, perspective, or tips doesn’t mean they’re perfect. In most cases (especially mine), it is quite the opposite.

I offer advice because I’ve made mistakes – as a business owner, husband, father, friend, Christ follower, etc. My goal is to use my gifts, the few I have, and what I’ve learned from the mistakes I’ve made, to help others.

Sometimes the best learning comes from making mistakes. It is possible, though, to learn from “case studies” and advance your situation without making too many missteps. However, it takes a special kind of courage to admit when you’ve made a mistake, to admit that you need help, or to seek knowledge in areas where you are inexperienced.

As for me (and this blog), I enjoy taking the time to share what I’ve learned, the mistakes I’ve made, and the obstacles I’ve had to hurdle. I’d share those things even if no one read my blog. It’s part of who I am.

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Never Get a Case of the Mondays Again

Do you hate Mondays? Do you find yourself saying, on a weekly basis, that you have a case of the Mondays?

There are two simple cures.

The first, quit your job and find a job doing something that you love.

Or, the second cure, start your own company doing something that you love.

It may be trite, but life is too short to waste away at a job you despise. If you truly love something – fishing, hunting, snowboarding, skiing, video games, music, arts & crafts – I promise you can find a way to do it for a living. Write it down as a goal (or as a prayer) and meditate on it daily. You can’t just meditate on it, you have to take action as well. You have to move in that direction.

In the meantime, try on a little positivity. There are things to consider. At least you have a job, and although it’s not your dream job, it’s paying the bills. And, it’s only a temporary gig until you discover what it is you want to do from now on.

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